Why 1:1 Print Beats Online “Targeting”

If you want to communicate quickly and inexpensively, online marketing can be a powerful tool. But if you want relevant marketing communications that consumers truly respect, then try your personalization in print. In a survey of more than 1,200 people conducted by Zussi Research for ad:tech London, 69% percent of respondents saw traditional advertising as…
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The Benefits of Using Triggered Emails

When it comes to boosting response rates, there is nothing like combining direct mail with email, even better when both are personalized. We don’t mean just personalizing by name. We mean personalizing based on customer behavior. This is referred to as “triggering.” According to Clevos, an email marketing platform supplier, using personalized, trigger-based email can…
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Why Cross-Channel Consistency Is So Important

Whether you are using direct mail, email, mobile, or signage, you have likely heard people talking about the importance of the “Omni-channel” experience. New data from ForeSee shows us just why this is so important. Today, the customer’s purchase journey is often non-linear. Customers may learn about your product via email but end up purchasing…
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