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The Hottest New Market: Your Own Customers!

Often, when we want to boost revenues, we think about drumming up new customers. But why not look to your existing customers instead? You spent a significant amount of time and money winning them over. If you treat them right, they can become your most fertile ground for growing sales. Tapping into this market is…
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Leads Need Nurturing, Too!

It would be great if everyone who responds to a print or email contact would make a purchase right away, but they often don’t. Even when people don’t convert right away, don’t assume that’s a dead lead. It just might need nurturing. According to Brian Carroll, author of Lead Generation for the Complex Sale, up…
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Three Data Points That Pack a Punch

If you think you can’t take advantage of personalized print marketing because you only have a person’s name and address, take heart! There are three highly effective approaches to personalization that you can deploy with just two data points. Let’s take a look. Know Their House, Know Their Needs You can learn a lot about…
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