Blog

Does Personalization Really Work?

We are seeing 1:1 printing or “print personalization” more and more places these days.  Direct mail, Follow-up marketing collateral, Information kits, what’s the real deal with these applications? Do they really live up to the hype? Or is personalization just a gimmick to get marketers to buy more print? Consider the way you are being…
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Maximizing Your Multichannel Advantage

Did you know that 72% of consumers say they would rather connect with brands and businesses in a multichannel environment (SailThru)? And that 55% of marketers now use three to four channels to reach their target audiences, up from 44% two years ago (Direct Marketing Association)? Creating a multichannel mix doesn’t have to be daunting.…
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Turning Complaints into Profits

Everybody gets customer complaints once in awhile. Improperly handled, those complaints can erode customer relationships. Properly handled, they can actually deepen them. How is this possible? Studies have shown that companies’ responses to critical customer feedback can change the way consumers feel about companies, products, and brands. Customers value brands that listen and respond to…
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5-Point Checklist for Clean Mailing Lists

When it comes to direct mail, maximum results start, not just with a mailing list, but with a clean mailing list. So what does a “clean” list really mean? Here is a quick checklist that can help.  Coding Accuracy Support System (CASS). CASS Certification is the process we use to check the validity and deliverability…
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