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3 Secret Benefits to Print Over Digital

In a world infatuated with digital, print marketers have a secret in their pockets—print. Here are three reasons why print still packs a wallop, even in a digital world. 1. Digital channels aren’t as inexpensive as you’d think.   Just because there isn’t a print and mail cost doesn’t mean that digital channels are less expensive…
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Postage rates 2019

Here We Go Again:

 

Postage rates due to increase January 27, 2019

Once again the USPS will be increasing rates at the end of January.  Overall rates are increasing by 2.5% however the increase is anything but “even” across all rate classes.  Here is how the increase breaks down.

Retail First Class Mail (stamps)

One ounce, stamped letter mail is increasing 10% from $0.50 to $0.55 while one ounce flat rates remain unchanged. The news however isn’t all bad.  The additional ounce rates are decreasing anywhere from 1.4% to 20.5%.  Post card rates also remain unchanged.

Metered First Class Mail

First Class Metered letter mail is increasing 6.4% from $0.47 to $0.50 while additional ounce rates are also decreasing in this rate class.

First Class Commercial Mail

First Class Commercial Mail is increasing 0.2% - 3.1% depending up on category.  Commercial postcards remain unchanged.

Marketing Mail (formerly Standard Mail)

Marketing Mail letter rates are increasing at approximately 2% while flats are increasing anywhere from 2% - 6%. Nonprofit rates are increasing by similar percentages.

 

Other Rate Categories

  • Priority Mail: 3% decrease – 10% increase depending upon weight and zone
  • Priority Mail Express: 3% - 10% increase, depending upon weight and zone
  • First Class Mail Package Service: 1% - 28% increase
  • Library Mail: 2.5% - 3.2% increase
  • Media Mail: 4.6% - 6.0% increase
  • International rates remain unchanged

Questions as to how these changes will affect your ongoing programs?  Give us a call!

 

 

How Do You Know You’re Spending Smart Money?

So you’ve started personalizing your direct mail campaigns. But how do you know if your efforts are effective? That you’re using the right data points? Sending the right offers to the right people? Even if your sales are going up, do you know if they are going up as much as they could be? This…
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Can Print Drive Social Media Engagement? You Bet!

Want to drive more social media engagement? Use print! It sounds counterintuitive, but time after time, both the data and anecdotal evidence tell us it’s true. As proof, look to Skinny Cow, which offers low-fat dairy treats. Skinny Cow uses print to drive participation in its social media and mobile contests. To engage consumers, the…
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