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Many businesses mistakenly believe that to make their print marketing more sustainable, they must sacrifice quality or price. But that isn’t necessarily true. Many choices that reduce environmental impact also reduce waste, improve targeting, and lower costs.  Here is how that plays out. Does Personalization Make Print More Sustainable? It does, and the performance benefits…

Every relationship starts with emotional intimacy. Business relationships are no exception. This is why many companies are investing in customer intimacy strategies.  Is customer intimacy just a fancier term for customer engagement? No. Customer engagement is designed to create interaction with customers both online and offline using tools such as surveys, clickable links, and interactive…

The narrative has been consistent for years: Digital is rising, print is fading. But the data tell a more complicated story. Across multiple industries and consumer segments, print is quietly regaining ground. Not out of nostalgia, but because it works in ways digital increasingly doesn’t. Here’s what’s happening. Why Are Paper Coupons Coming Back? Digital…

A great marketing campaign starts with accurate, current data, and the most reliable data you can get is the kind customers give you willingly. Purchased lists and third-party data have their place, but self-reported information is almost always more accurate, more current, and more actionable. The question is how to get customers to share it.…