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Designing an Effective Postcard

One of the best ways to use direct mail is to use postcards. Postcards are an inexpensive way to get your message in front of potential customers, and when done well, they can produce great results. How do you design a direct mail postcard that moves people to action? Read on to find out. 1.…
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Turning a Bank from “Stodgy” to “Personal”

Do you always need lots of data to make your mailings seem personal? No. Take the example of MB Financial, a Chicago-based financial institution that used segmentation to achieve great results. It’s a formula that any company can follow to make its mailings feel more personal and increase conversions without personalizing them down to the…
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Digital Takes Your Printing Green!

Everybody wants to go green these days. Did you know that one of the easiest ways to do that is to switch to digital and 1:1 printing? When you produce targeted, personalized, and on-demand documents using digital presses, you are greening your print marketing at the same time.   First, when you print on demand,…
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Four Data “Buckets” and How They Can Benefit Your Messaging

Shoppers today expect their marketing messages to be highly targeted to their wants and needs. The good news is there is a ton of data for use in targeting, whether you gather it yourself or purchase it from a reputable list company. But what are the best ways to use that data? There are many…
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