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It’s happened to all of us. We receive a fundraising mailer that includes a set of free address labels or an inexpensive bookmark. There is no obligation to donate, yet we feel compelled to give anyway because of the gift. This is the power of reciprocity.  Reciprocity is a powerful psychological principle that works as…

If you aren’t already using an e-commerce portal to archive, order, and manage your print materials, you are leaving money on the table. How? Let’s look at five costs associated with manual print ordering and management and how you save money using an online storefront instead.  1. Administrative time. How long does it take one…

Sustainability is more important to customers than ever. That’s why we suggest taking steps such as securing recycled paper and paperboard, right-sizing packaging to eliminate unnecessary bulk and switching to self-mailers to eliminate the outer envelope. Another way to approach sustainability in packaging is by introducing a “reuse and refill” option.  With “reuse and refill,”…

With your customers being bombarded with so many different channels daily, how do you pick the right channel(s) to get your message across? In an ideal world, you'd use every channel your customers interact with. In the real world, however, very few companies can make that happen. Fortunately, there are some simple guidelines for maximizing…