Category Archives: Infographics

The Goodway Profit: Understanding Your Audience

View The Goodway Profit Newsletter: Reach Your Marketing Goals By Understanding Your Audience Better below or download it now [pdf-embedder url="https://goodwaygroup-ma.com/wp-content/uploads/2017/10/563171-Goodway-Profit-No-3.pdf" title="563171 Goodway Profit No 3"]  
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Why Direct Mail is More Memorable

In today’s digital world, we are constantly being bombarded with information and data from every angle. How many emails do you receive every day? How many tweets, how many FB posts? How many of these do you really read every day? While email and social media have definitely changed how companies market, inbox overload IS…
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UNDERSTANDING FOLDING AND BINDING

In a prior post we discussed the importance of understanding paper and making sure you select the right one for your project.  Let’s take it one step further and discuss what you need to know about scoring, folding and picking the correct binding type. Like choosing the right paper, deciding how the piece will fold…
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UNDERSTANDING PRINTING PAPER

Choosing the correct paper for your project is an important and sometimes crucial decision in your project planning. It’s best to start thinking about the paper choice from the beginning as it can impact many aspect of the printing process from how ink sits on the paper to how it folds. If you have questions…
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