client case studies
Goodway Group is a 45 year old, fully equipped offset and digital production facility with complete bindery and distribution capabilities. What sets us apart from our competition is our aptitude for quickly assessing our clients’ and prospects’ pain points and developing solutions to eliminate them. These solutions greatly reduce Time to Market (TTM) – keeping our clients ahead of their competition. Below are some samples of how we have helped our customers streamline their workflows and increase profits.
Learn how Goodway Group helped Arlmont Fuel improve customer acquisition with a direct mail campaign.
Arlmont Fuel, a full service fuel delivery company, was finding it increasingly difficult and expensive to find and convert new customers. Learn how Goodway Group helped Arlmont Fuel find new customers with targeted direct mail campaigns.
Learn how Goodway Group built a Sales and Marketing collateral management portal with for Hologic.
Hologic, a leading international women’s healthcare company with annual sales of over $1.5 billion needed a solution that could manage their growing inventory of sales and marketing material and better support the needs of their employees and distribution partners around the world.
Learn how Goodway Group helped MIT Federal Credit Union utilize customer data to create personalized marketing campaigns.
Working with Goodway, MIT FCU was able to create data driven direct marketing campaigns that used customer insight to create key messages.
These campaigns include a series of letters and post cards that promote complimentary financial services based on what is already known about the recipient.
Read more about how Goodway Group creates personalized employee financial statements for Albion Consulting Group.
Albion Consulting Group, is an Employee Benefits Consultancy based in Newton, Massachusetts. Albion works with a large, Fortune 125 company that produces personalized benefit statements for more than 35,000 of its employees.
Learn how Goodway Group handles the production of MIT's Federal Credit Union Annual Report with security.
Founded in 1940, The MIT Federal Credit Union (MITFCU) provides financial services to employees, students and alumni of the MIT Campus, MIT Lincoln Laboratory, Charles Stark Draper Laboratory, Whitehead Institute, and The Broad Institute.
Learn how Goodway Group helped a nonprofit organization streamline the production of personalized communications with a data driven automated solution.
This organization sends out regular communications to students based on where they are in their lives and their relationship with their student loan. As a result, there is a wide range of information that can be included in the letter: student loan basics, terms for repayment, resources for students who have fallen behind in their payments, and managing default.
Learn how Goodway Group streamlined the production of a local supermarket's in-store promotions.
Goodway knew that the client needed more than just sign printing - they needed a streamlined system that could automate the signage creation process and produce attractive, timely, accurate signs for their entire chain of stores.
Learn how Goodway Group automating the process of saying Thank You.
An Ivy League University wanted to improve the process they used for creating and mailing letters that acknowledge donations from their benefactors and detail each donation for tax purposes.