Learn how Goodway Group helped Arlmont Fuel convert and find new customers with direct mail campaigns.
Arlmont Fuel is a full service fuel delivery and oil burner service company, offering home heating oil to Arlington, MA and surrounding communities.
With so much competition for the same customer dollar, Arlmont was finding it increasingly difficult and expensive to find and convert new customers.
Goodway came up with three significant enhancements to improve Arlmont's direct mail campaigns including data enhancements, creative improvements and versioning and re-purposing of existing content for Channel Marketing Programs. Goodway Group delivered a better program to manage Arlmont’s direct mail budget, saving them nearly 44% on their first campaign, by taking time to understand their business challenge and come up with creative ways to enhance their direct mail program.
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