Goodway Group worked with MIT Federal Credit Union to utilize customer data to create personalized marketing campaigns that expand product awareness and adoption of their services.
The objective was to create and deliver personalized marketing campaigns at the right time to maximize the impact of their message and keep financial and personal data secure.
Working with Goodway, MIT FCU was able to create data driven direct marketing campaigns that used customer insight to create key messages.
These campaigns include a series of letters and post cards that promote complimentary financial services based on what is already known about the recipient.
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