Direct Marketing

Realize high response rates with relevant, targeted communications

Are you realizing the direct marketing response rates you need to achieve success? Do you have the right database of prospects based on your best customers’ profiles? Are you using one-to- one communications strategies to deliver personalized messages that resonate with your audience? Do you have the tracking mechanisms in place to evaluate the effectiveness of your campaigns?

Goodway is in the business of direct marketing results.

We understand that your goals and ours are the same: To generate DM campaigns that work—generating high response rates, increased revenue through new business and customer loyalty and retention. Our expertise in data manipulation and management combined with our capabilities in developing and implementing a personalized communications program is the perfect formula for getting your messages noticed and read, and generating the desired response.

We have all the tools you need for driving new business and penetrating existing customers

Our expertise in direct marketing includes database acquisition, creative services such as design and copy writing, and generation of full color or monochrome printing, emails, personalized URLs and mobile messaging. For some clients, we do it all. For others, we provide one or more critical parts of the direct marketing campaign. Using our digital presses, we deliver high quality print communications that are targeted and effective. And we offer full bindery, fulfillment and mailing services to ensure that your project is on-time and on-budget.

If you are interested in better results with your direct marketing programs, let us show you how to get them through the proven Goodway DM process.