Online ordering, Web to Print, Marketing Portals and “Build-a-Book” solutions have been available for several years and their benefits are well known…
- Centralized, 24/7 access
- Self Service, “what you need, where you need it, when you need it” convenience
- Brand control
- Version and usage control
- Localization by brand, regulation, geography, language, etc.
- Reduced spend on printed materials
- Integration with pipeline management tools
While these benefits are reasons enough to invest in web-to-print, perhaps the best feature is their reporting capabilities. Better portal solutions have reporting capabilities allowing management the opportunity to see:
- Usage by user/product/hard copy or digital
- Real time inventory management
- Average usage
- Lifetime usage
- Months of inventory remaining
- Inventory valuation
These reports provide valuable insight when making decisions about whether a product should be inventoried or printed on demand. Recently, while demonstrating reporting capabilities to a Procurement Manager at a client company, that manager stopped our demonstration and commented “Wow! This snapshot is worth a million dollars because it identifies excess inventory which all businesses struggle with. This is a very, very powerful report.”
In a time where every expense is measured and ROI is constantly being evaluated, web-to-print portals provide valuable insight into the performance and management of your marketing assets.
